Bootstrapping
Bootstrapping refers to an operating model where a newly formed company, or startup takes on minimal capital, and instead grows by reinvesting its revenue. Bootstrapped companies often leverage other forms of non-dilutive financing, such as revenue based financing to accelerate their growth and extend their runway. Examples of bootstrapped companies include Dell Computers, Meta (formerly Facebook), Apple, Clorox, Coca Cola, and Hewlett-Packard.