Customer Lifetime Value (LTV or CLTV)
The term ‘customer lifetime value’ is a dollar figure that describes what a customer is worth to the company. The higher the LTV of a customer, the more a company is willing to pay to acquire them.
The term ‘customer lifetime value’ is a dollar figure that describes what a customer is worth to the company. The higher the LTV of a customer, the more a company is willing to pay to acquire them.