Disruption

A company disrupts another when it introduces a competing product at a more attractive price, with a better interface or feature set, or with unique positioning. Typically established legacy companies are disrupted by new startups, but they are sometimes disrupted by other legacy companies.Recent examples of companies with disruptive business models include: Airbnb (disrupting hotels), Uber (disrupting taxi cabs), Doordash (disrupting food delivery).

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