Projection
A projection is a type of estimate that is given to investors or potential financiers to explain the market opportunity, and revenue or growth potential that a startup has. Projections are typically based on the top-down or bottoms-up forecasting model, and are not intended to be used as KPIs.There are five primary forms of projections including: sales projections, expense projections, balance sheet projections, income state projections, and cash flow projections.