Prototyping

Prototyping is the action taken immediately following the proof of concept phase, where design teams transform an idea into a tangible item (whether physical or digital). Once the item is created, it is shown to individuals in the target market to gather feedback, so it can be refined. Prototyping is an iterative process of refinement and feedback. By prototyping, startups can avoid wasting time and resources building products or services that are not commercially viable.

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