Startup valuation refers to the value of an early stage company taking into account market forces. In periods of economic expansion valuations are stretched, in periods of economic compression valuations are squeezed. Factors that can affect a company’s valuation include their: traction, growth rate, revenue, leadership team, industry and competition. In 2022, late stage startup valuations are being slashed almost daily, e.g. instacart, Dbt Labs…etc.